Remove A/B testing Remove Conversion Remove Intrinsic
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How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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When to Run Bandit Tests Instead of A/B/n Tests

ConversionXL

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). 12:01 visitor B sees Variation 2.

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Test, refine and test again. Over time, you’ll need to revisit your tests as visitor behavior changes. What is your conversion rate (CVR)?

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When “Free” Converts (and When It Doesn’t)

ConversionXL

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”. Some see it as spammy.

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How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof. Conclusion.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Bob Ruffalo : How IMPACT Used the ResearchXL Model to 3x Conversions from Content Marketing. Jeff Sauer: Attribution is B t.

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