Using Google Analytics 4 integrations for insights and media activations
Martech
JUNE 29, 2022
For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . The GA BigQuery data has other benefits , including integration with CRM data. Optimize is an A/B testing and personalization tool.
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