ConversionXL

JANUARY 3, 2013

People spend less than a minute on your e-mail – captivate them fast. Combine A/B testing with clickmaps for increased effectiveness. Now that they found this out, they can combine the previous clickmap knowledge with A/B testing to find out what version of a changed homepage will work better.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

ConversionXL

JULY 11, 2016

Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Enhanced E-Commerce.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

OCTOBER 17, 2012

If you run an e-commerce store you can do a similar thing. Vero] A/B testing isn’t just for your landing page. I’ve seen a number of cutting edge e-commerce stores employ this tactic magnificently. Try offering them a small discount to increase the percentage that convert.

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. This will give marketers guidance and inspiration when A/B testing. It’s important to note at this stage that “playbook” is a popular word in marketing.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. How customers engage with your marketing determines your next steps.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Salesforce

MAY 3, 2024

Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site. Don’t forget to A/B test your landing pages to see what resonates most with customers. You can also reward customers for referrals by asking them who referred them and offering those shoppers a discount.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

ConversionXL

NOVEMBER 18, 2014

Vero explicitly shows users how far they’ve come in the process (they’ve already sent one email_ and then seamlessly leads users to the next step (running an A/B test or sending a newsletter). This email averages a 72 percent open rate. What add-on or higher level would come next? Reward customers for loyalty.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124