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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? We''re All Part of These Experiments.

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The Secrets to Scaling and Growth in Uncertain Times with monday.com Co-Founder and Co-CEO Eran Zinman

SaaStr

They put so much focus on the user experience, and A/B tested everything to make it as easy as possible to get started. Now, they have a huge sales team because Enterprise wants a person to talk them through security issues, governance, and overall support. And it worked. How did it work? They were wrong.

Growth 65
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What Do You Do When Your Customers Are Afraid To Shop Online?

ConversionXL

There’s hardly a day that goes by without seeing at least one reference in the news about government surveillance, or at least Facebook privacy backlash. You can’t do much about security breaches at Paypal or mishandling of data at other companies or the government, but you can make your site more trustworthy. Image Source.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Yet the justification for user research extends beyond anecdotal evidence from industry leaders.

UX 111
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Hybrid Product analytics organization: Central teams for tools, methods, governance. Data governance – hated but necessary: Rules of play. Nicolas Visiers : User Experience Testing – Practical cases.

UX 85
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How HubSpot Manages a Giant Website With a Tiny Team

Hubspot

We needed a strategy for managing our websites that could accomplish our team needs: it needed to empower the many people at the company who contribute to the website and ensure a consistent user experience that delivered on measurable business goals. Web developers: Develop site pages, applications, and user experiences.

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How to present your pricing to clients — and have them say “yes”

PandaDoc

A simpler alternative would be to use contract management software like PandaDoc to send a proposal in electronic form, which enables you to modify it dynamically and have it updated in real-time (and also provides a great user experience for prospects). Use of PandaDocs services are governed by our Terms of Use and Privacy Policy.

Price 52