Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

Heinz Marketing

JULY 9, 2021

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Wide exposure for our clients across relevant sites, ability to A/B test title and images.

B2B 138

B2B A/B testing Campaign Promote 138

Martech

DECEMBER 12, 2022

This requires a commitment to measurement and when performing more complex multistep tests, a push for cross-functional coordination. One of the easiest ways to apply this to martech is to scale A/B testing. Encourage the manager to act like a product marketer by promoting adoption and co-creation with end-user marketers.

A/B testing 114

A/B testing Technology Technology Growth 114

SaaStr

FEBRUARY 10, 2025

This decision was validated through A/B testing, which showed new traffic converting at 20 times the previous rate, despite the significantly lower price point. Strategic Reset The transformation began with a fundamental strategic reset: The company dramatically revised its pricing strategy, reducing ACVs from $10,000 to $1,000.

Growth 62

Growth Product A/B testing Strategize 62

Hubspot

OCTOBER 18, 2010

The article addresses how each business got involved in using location-based services, what they each view as pros (and downsides) of using them, what they perceive as the value, how each promotes its presence, and what advice they would give other small businesses getting started. Webinar: What's Worth A/B Testing?

A/B testing 74

A/B testing Education Trust Engineering 74

Salesforce

MARCH 31, 2025

Take advantage of the national spotlight to launch new products, share your story, or run special promotions to attract new customers. Align objectives with your long-term strategy: AI can predict the long-term benefits of different promotions or initiatives you plan for the week. This helps you focus on high-impact activities.

A/B testing 59

A/B testing Objectives and Key Results CRM Promote 59

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

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A/B testing Retail Promote Non-Profits 126