Remove A/B testing Remove Intrinsic Remove Product
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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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When to Run Bandit Tests Instead of A/B/n Tests

ConversionXL

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). 12:01 visitor B sees Variation 2.

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points.

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When “Free” Converts (and When It Doesn’t)

ConversionXL

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”.

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How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. We’re intrinsically wired to connect with one another, and understanding the importance of these social bonds is a surefire way to drive engagement and loyalty.

Niche 152
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different. Do people care about this product? Websites are contextual. Content Circles.

UX 85
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How to Build a High Performing Growth Team

ConversionXL

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” A growth team, however, is largely overlapped with product, engineering, and design as well. Product vs. Growth?

Growth 99