ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? Is there a price stumbling block? via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails.

UX 131

UX Process User Experience Technique 131

ConversionXL

FEBRUARY 3, 2022

The result? After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The result?

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

FEBRUARY 18, 2016

.” Chris adds that A/B testing tools can cause problems if they’re not handled correctly… Chris Mercer , SeriouslySimpleMarketing.com: “Another is trying to fire split testing scripts like VWO or Optimizely through GTM. For best results, plan out your Google Tag Manager implementation before you begin.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Non–data scientists often overestimate the certainty of test results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106