ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I love running growth teams.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

AUGUST 17, 2017

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. The actual testing and analysis of results constitute only the last two steps. UX reports. Heat mapping data.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). When marketers combine SEO and PPC, it creates an all-inclusive integrated approach to internet marketing that drives results. It depends on your business objective.

Engineering 96

Engineering Objectives and Key Results A/B testing UX 96

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

PandaDoc

NOVEMBER 2, 2022

We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. As you can see, the goal of a cold email really depends on the context, lead, and overall objectives for the month or quarter.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

MARCH 25, 2016

click the B to bold your text, click the eraser to remove what you’ve highlighted), and in copy to bring benefits / features to life (e.g. They support the notion of a product family or suite when the same icons and style are used in several places.” For abstract things, icons rarely work well.” (via UX Myths).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. These can include UX issues or concerns that aren’t addressed in copy.” [via The result? via Observer ]. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). We were just trying to get better at monetizing the business side of Codecademy, and CRO is a big part of that,” said Daniel Layfield, Product Manager of Growth at Codeacademy. Strong CRO programs get results.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

JUNE 3, 2019

Develop the product, site, and offers based on existing customer feedback. Email testing should be about far more than opens and clicks, though.). As much as it sets you up for negative feedback, including an exit survey can provide you with extra insight as to how to improve your product, your service, or overall offer.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

SEPTEMBER 2, 2016

User or customer interviews can help you with the design of… A/B tests and experiments. Actual products. Using user research to run smarter tests, design better sites and build better products is more complex than that. Results delivery: December 2. via UX Magazine). via UX Magazine).

A/B testing 57

A/B testing Objectives and Key Results Consult UX 57

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Identify key segments of users to target.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

FEBRUARY 18, 2016

You’ll be a smarter, more efficient, more productive optimizer for it. ” Chris adds that A/B testing tools can cause problems if they’re not handled correctly… Chris Mercer , SeriouslySimpleMarketing.com: “Another is trying to fire split testing scripts like VWO or Optimizely through GTM.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86