ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. If you look at any mature category, you’ll find it full of products that are basically the same. Take A/B testing tools.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

AUGUST 4, 2020

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Product team. Is the product or service personalized in any way?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. How “sticky” is your product for new users? Cohort Analysis 101.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

APRIL 10, 2018

This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results. And that’s regardless of the market, product, and countless other factors that differentiate one business from another.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different. Example – you probably shouldn’t test adding a period at the end of the sentence.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 28, 2016

However, Gartner found that less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts. If you’re not running any tests, you’re simply assigning one experience to all users. Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

MARCH 21, 2017

The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. I’m not an influencer (but you can send me products if you want me to promote them on my Instagram). Even anecdotally, think about how you buy products.

B2C 78

B2C Trust X-functional Pitch 78