Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. Image Source.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? A smoke test is designed to help you answer that question.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. How “sticky” is your product for new users? Cohort Analysis 101.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Ask them to use the words they would naturally use when looking for a product or service you offer. Next, do a 5 second first impression test. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

SEPTEMBER 17, 2018

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Digital analysts should also know that BigQuery , a Google product, lets you use SQL to manage Google Analytics data. One of my clients had an ecommerce company with more than 100,000 products.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Take Duolingo’s app product page. Clearly tell your users what you fixed or released so they can get excited about enhanced functionality and features. Slack does this well: .

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

DECEMBER 23, 2022

For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Of this user base, many are high-income earners that are currently “in the market” to buy products. Prospect monitoring functionality. LinkedIn Sales Navigator. Image Source. What Users Say.

Prospecting 76

Prospecting X-functional CRM Contact 76

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. It’s based on what your product is and what your model is. revenue from purchases in the last 28 days.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

AUGUST 8, 2019

It’s equal to Maximum Bid x Quality Score. Offer promotion is great if you’re running a limited time offer, product or service discount, or contest. Sales can be measured by how much of your product or service is sold based on your paid ads. A/B tested. A/B Testing Your PPC Ads. Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

MARCH 29, 2017

It Starts with the Product. It should go without saying that growth starts with the product. If you don’t have a validated product or business model yet, stop here. You can’t growth hack your way into problem-solution fit or product-market fit, so really focus on that first. Ideation x Execution = ROI.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

JUNE 10, 2020

Say you’re going to write an article on A/B testing. WAR asks, “If Player X got injured and we had to replace them with an average player, how many ‘wins’ would we lose?”. Use the =AVERAGEIF function to calculate this on the fly, with the domain name as the criterion.). Want proof? Conclusion.

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

MAY 3, 2020

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”: QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.

UX 63

UX User Experience X-functional Launch 63

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Whether a new product or add-on is enticing. Or perhaps you're looking for more qualitative feedback -- like different ways someone would use one of your products. many marketers draw a blank.

X-functional 67

X-functional Objectives and Key Results Government A/B testing 67

SalesHandy

MAY 1, 2020

This guide will help you gain the most productive skills and make smooth transitions is the sales pipeline. The purpose of sales prospecting is to move the prospect into the sales funnel and eventually generate revenue for the company by selling the product or service. There is a myth, one who needs a product, buys the product.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

OCTOBER 5, 2016

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”… Anna Schmunk , Dave Ramsey : “QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.” (via

UX 104

UX User Experience X-functional Launch 104

ConversionXL

AUGUST 19, 2016

This is what cross-device attribution refers to; users who initially view products on one device to research them, only to eventually purchase them or convert later on another device. Behavioral cohorting is defining a group of users based on actions they have or have not taken with your product. Session Lengths and Drop-off.

User Experience 58

User Experience Campaign X-functional Conversion 58

ConversionXL

FEBRUARY 26, 2014

Ask your sales team: How do different product categories do throughout the year? Write out holidays or months of the year and have people shout out the first product or service related to your business for that time. The Products Campaign isn’t running on Saturday and Sunday, and Services is only on during the weekend.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

SEPTEMBER 27, 2019

* What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How did Ryan turn a $6,000 initiative at Hubspot into a product that generated $64m net revs? What can they learn from each other? Where does Ryan sit on whether marketing is an art or a science today?

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

ConversionXL

AUGUST 4, 2020

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Product team. Is the product or service personalized in any way?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). How do you decide to assign X experience to Y segment? Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different. Example – you probably shouldn’t test adding a period at the end of the sentence.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MARCH 21, 2017

The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. I’m not an influencer (but you can send me products if you want me to promote them on my Instagram). Even anecdotally, think about how you buy products.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

MARCH 25, 2016

They support the notion of a product family or suite when the same icons and style are used in several places.” In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. the “X” icon on a window Close button). ” (via NN/g).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

PandaDoc

MARCH 7, 2023

This means gathering any information relevant to the sale, including: Client history and reputation within their markets and industry Potential client objections and concerns The most pertinent information on your products or services for this client Past leads and sales notes to garner the best tactics and information to use.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

NOVEMBER 9, 2022

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Let’s look at how to do this through three channels: partners, sales, and product. We’ll also look at advanced data modeling tools to automate your data representation.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. They knew that by associating a product with something (or someone) attractive, they could raise the perceived value of the product as well.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

SEPTEMBER 17, 2015

That is your first test. Your follow-up tests are all the other broken apart sections that you just discussed. You may have stopped talking about right and wrong, but now you have a result that wasn’t what person X picked. They present you a list of test ideas. Maybe come prepared with a few examples of other pages.

Real Estate 114

Real Estate User Experience X-functional A/B testing 114

Hubspot

SEPTEMBER 3, 2020

Finally, the recommended resolution is 1080 x 1920, with a minimum dimension of 600 x 1067. The ad focuses on the brand's product and doesn't distract with people, making it effective for anyone scrolling who's in the mood to refill their moisturizer. If you're creating a video ad, the length can't surpass 120 seconds.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101

ConversionXL

JULY 6, 2021

In this guide, you’ll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success. A LinkedIn Ads strategy for better ROI: Advertise high-value products and services. The products or services that do (and don’t) work for LinkedIn Ads. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

SaaStr

OCTOBER 30, 2020

And so you want to make sure that people from the content marketing team or the people from your sales or CS or product team kind of really understand the product and the value of deriving and making sure that’s some key, valuable insights are being given in the content piece. And what do you advise on like A/B testing?

A/B testing 79

A/B testing X-functional Launch Start-ups 79

ConversionXL

SEPTEMBER 15, 2020

There’s only two steps: Enable “Demographics and Interest Reports” under “Property Settings” Link other Google products to your Google Analytics account to capture as much useful data as possible. Do this under “All Products” You can add Google AdWords , Search Console , AdSense , etc.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

APRIL 12, 2017

Typically happens at the end of the product lifecycle. Pay them upfront so they don’t try to say X to get the money. E.g. Someone is very interested in a particular product. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JANUARY 8, 2016

There’s only two steps: Enable “Demographics and Interest Reports” under “Property Settings” Link other Google products to your Google Analytics account to capture as much useful data as possible. Do this under “All Products” You can add Google AdWords , Search Console , AdSense , etc.

X-functional 90

X-functional Conversion Start-ups A/B testing 90