Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

Objectives and Key Results 107

Objectives and Key Results X-functional Intrinsic Construction 107

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. Image source ).

B2B 130

B2B B2C Retail X-functional 130

Hubspot

APRIL 22, 2020

Every company has a product or offering that performs better with customers than others. It’s a universal business truth — not every product you offer is going to sell at a high rate at all times. By understanding your company’s product sales mix. Profit = Retail Price — Cost of Goods Sold. Cost to Company — $8.75.

Profit margin 60

Profit margin X-functional Retail Price 60

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” ” Holly Miller Anderson , Lead SEO Product Manager, Under Armour. Communication.

UX 125

UX X-functional Angle B2C 125

Partners in Excellence

MARCH 31, 2021

There are two retailers I’m fascinated with. They sell low priced products, typically around $1 (Though I have seen products at the outrageous price of $7). Neither would think of offering each other’s products. We see too many companies positioning their products as “high end.” One is LVMH.

Price 85

Price X-functional Retail Promote 85

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

PandaDoc

OCTOBER 3, 2023

For example, fashion retailers can accurately predict the demand for winter coats. AI can also analyze patterns in content engagement, time spent on specific product pages, and cross-referencing data — company growth indicators and recent industry news mentions. Only 1 in 5 visitors added recommended products to their cart.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Many of which feature its products. Use your brand or product as a central theme for your TikTok content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

APRIL 4, 2023

I believe these elements create a positive and productive working environment." Describe a time when you worked within a cross-functional team to complete a project. For instance, you may work cross-functionally with different departments or have multiple stakeholders to manage. I did this by [Describe Process].

Consult 73

Consult Objectives and Key Results X-functional Construction 73

ConversionXL

AUGUST 4, 2020

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Product team. Is the product or service personalized in any way?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. Case Study: Adjusting Quota Based on Performance Imagine this: Jonathan sells fewer products but at higher value points.

Quota 52

Quota Growth Territory Commission 52

ConversionXL

APRIL 10, 2018

This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results. And that’s regardless of the market, product, and countless other factors that differentiate one business from another.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. For example, you sell coins in a game or users sell virtual products to other users. Of course, you can also sell physical products in-app.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Are these really product companies? Matt Garratt: Let’s move on to the initial product.

Price 59

Price Retail X-functional Healthcare 59

ConversionXL

JULY 20, 2019

Are you promoting the right products to the right people at the right time? It’s not about batching and blasting or promoting as many products as you can cram into one email. The email clearly states the promotion (50% off) and makes it easy to navigate products (“WOMEN”, “MEN”, “SHOP SHORTS”).

Conversion 90

Conversion Promote X-functional Start-ups 90

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How “sticky” is your product for new users? Customers that converted in the last year that signed-up after only x touches. Total Customers. Average Revenue Per Customer.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

JANUARY 14, 2016

A retail app that wants to increase the number of paying users can measure the average number of in-app purchases per user. And, a productivity app that seeks to boost usage can measure average sessions per user. Or, imagine a retail app that seeks to increase the size of its target audience of upper class women in their 30s and 40s.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Doing retail PPC? Check out the Retail Brew newsletter covering all things retail.

X-functional 103

X-functional Retail Engineering Follow-up 103

Pointclear

JANUARY 26, 2012

prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches. Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

ConversionXL

NOVEMBER 3, 2016

So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different.

B2B 110

B2B Conversion B2C SQL 110

Sales Hacker

JANUARY 12, 2021

Productivity: The growth pillar you should always manage [14:41]. Enabling productivity with new technology [20:10]. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to drive productivity. Mark has been in and around product marketing and sales for over 30 years.

Product 59

Product X-functional Retail Technology 59

ConversionXL

DECEMBER 30, 2015

Are you promoting the right products to the right people at the right time? It’s not about batching and blasting or promoting as many products as you can cram into one email. 10% off discounts, $25 free credits, limited time only product offerings, free shipping for purchases over $100, etc. Products browsed in the past.

Conversion 88

Conversion Promote X-functional E-commerce 88

ConversionXL

MARCH 21, 2017

The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. I’m not an influencer (but you can send me products if you want me to promote them on my Instagram). Even anecdotally, think about how you buy products.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JUNE 26, 2017

Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Do people care about this product? You can test in their office – It might be the first time they see somebody use their site/product.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

AUGUST 12, 2015

Surely thousands of hours observing, fixing and testing products makes you better at finding solutions? I looked at all these retailers who were called out on this simple practice here and they’ve all fixed the problem. Usually it’s for another reason but that’s a longer story about the psychology of organisations and people!

UX 111

UX X-functional Electricity Engineering 111

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.

X-functional 112

X-functional Non-Profits Objectives and Key Results Profit margin 112

SaaStr

JANUARY 10, 2020

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. Before that and Bob co-founded RJ Metrics where he built a global base of online retailers, leading to their acquisition by Magento Commerce in 2016. Loving our podcast content? Is that not?

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

ConversionXL

JULY 13, 2016

They knew that by associating a product with something (or someone) attractive, they could raise the perceived value of the product as well. The rising tide effect of products and companies. The logic goes, “if X important person used Y product, it must be amazing.” Corporate (big) names. Image Source.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

MAY 14, 2014

Avvo – a legal directory, free legal advice, and lawyer Q&A platform – began focusing on CRO as they transitioned from developing a great product that started growing organically, likely due to finding product/market fit. Being able to translate the complexity of a heatmap is like reading an X-ray.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

APRIL 28, 2016

However, Gartner found that less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts. How do you decide to assign X experience to Y segment? It’s the taxi-cab problem in machine learning. Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

SaaStr

JUNE 21, 2019

You know, you spent a lot of time in product marketing divisions, running product marketing teams. Sara Varni: Yeah, I mean I think people at points… I’ve seen people struggle in product marketing where they’re overengineering what the research and what the framework of the messaging behind a product should be.

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

ConversionXL

AUGUST 19, 2016

This “gap” first came to fruition in 2009 when retailers decided that the best way to attract mobile users was to create a mobile application. This is what cross-device attribution refers to; users who initially view products on one device to research them, only to eventually purchase them or convert later on another device.

User Experience 58

User Experience Campaign X-functional Conversion 58

ConversionXL

FEBRUARY 26, 2014

Ask your sales team: How do different product categories do throughout the year? Write out holidays or months of the year and have people shout out the first product or service related to your business for that time. The Products Campaign isn’t running on Saturday and Sunday, and Services is only on during the weekend.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

AUGUST 15, 2020

So it’s about operational efficiencies, productivity gains, digital experiences and making sure we’ve captured those. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. I think that simplicity in the product is a key driver.

Retail 77

Retail Start-ups Drivers/motivators Up-sell 77

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

E-commerce 102

E-commerce Manufacturing X-functional Retail 102

SaaStr

APRIL 24, 2020

John Mellor: But then probably the biggest transition was watching Adobe transition into the subscription business model with its Creative Cloud product as it’s known today. And the technology simply just catches up and then some kind of forcing function happens to accelerate adoption of that technology.

X-functional 87

X-functional Strategize Retail Technology 87

Search Engine Land

OCTOBER 23, 2023

If Google loses the case, it could mean it is no longer automatically installed as the default search engine on everyday products, which could threaten its position as the world’s search leader. Demand Gen Google replaced Discovery Ads with Demand Gen , and started rolling out the new product globally in October 2023.

E-commerce 126

E-commerce Launch Campaign Retail 126