A/B testing Promote Referrals UX 
ConversionXL
FEBRUARY 3, 2022
These can include UX issues or concerns that aren’t addressed in copy.” [via The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. via Observer ]. Image source.
ConversionXL
NOVEMBER 17, 2015
A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.
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Hubspot
FEBRUARY 15, 2016
Think of NPS, or Net Promoter Score, like rocket fuel. What's a Net Promoter Score? NPS, or Net Promoter Score, is a simple metric to get. Anyone who scores a 9 or 10 is a “promoter." Your NPS comes from subtracting the number of detractors from the number of promoters, and dividing by the total number of respondents.
ConversionXL
JUNE 8, 2017
Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.
ConversionXL
FEBRUARY 21, 2017
What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. It’s a great test for clarity, and you get a nice world cloud to show your design team or boss.
ConversionXL
MAY 29, 2014
A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Monitoring these will help you define the steps where UX improvements are most needed. When You Display Irrelevant Content, Visitors Leave.
ConversionXL
NOVEMBER 17, 2022
For UX analysis: Hotjar 5. For A/B testing: Google Optimize 6. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). This could be content or UX-design-related. direct, referral, organic, paid, social, email, etc.). For UX analysis: Hotjar. Bounce rate.
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