Why Content Personalization Is Not Web Personalization (and What to Do About It)
ConversionXL
FEBRUARY 25, 2016
Karl Wirth, CEO of Evergage, suggests that there are four core principles of user experience (UX) : remember, understand, help, surprise / delight. You start looking for alternatives and find a viable one, but the UX is a disaster… Karl Wirth , Evergage : “They could engage me based on my high-level attributes. Understand.
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