ConversionXL

NOVEMBER 16, 2017

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. Every marketer wants higher conversion rates, and A/B testing and personalization are simply two ways to drive more conversions. Why and when you should use A/B testing and personalization.

A/B testing 124

A/B testing Referrals Conversion Technique 124

ConversionXL

NOVEMBER 18, 2014

That’s the principle that drove Isabella, a health and wellness retail company, to change their text-only receipts to an HTML-rich email leveraging their recommendation feature. With receipts, users have completed their purchase – reward their efforts with relevant offers or rewards for referrals (rewards motivate future behavior).

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

FEBRUARY 18, 2014

Matties is the online marketing manager of winkelstraat.nl a Dutch high end fashion retailer. Using that information, I’d ask two or more influencers in the same field with similar sized, overlapping, follower bases to Tweet out one of two messages (like in an A/B test) to determine message drives the most action.

A/B testing 99

A/B testing Follow-up Promote Growth 99

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

PandaDoc

JUNE 11, 2024

Sales professionals surveyed by Hubspot in their State of Sales report revealed that 33% of their high-quality leads came from referrals from existing customers. Wholesale distribution sales B2B wholesalers sell bulk raw materials to other businesses or retailers for a discounted price. Take wholesale food distributors, for example.

B2B 52

B2B Process B2C Objectives and Key Results 52

ConversionXL

FEBRUARY 26, 2014

24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. Compare organic, referral, and direct performance against paid efforts to identify important review points.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MAY 6, 2021

But a major art museum like The Metropolitan Museum of Art will need a more complex marketing strategy to reach its thousands of visitors, attract donors, sell and retain memberships, draw in artists and exhibits, sell retail products, and host events. Referral programs for people who bring in new customers. Awareness Campaign.

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

OCTOBER 4, 2021

For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Image source. Email fits everywhere.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Share your own testing insights.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

NOVEMBER 13, 2019

” André Morys of konversionsKRAFT offered companies a free experiment: André Morys , konversionsKRAFT: “In the early days of A/B testing, we made the first experiment free. He becomes the CEO of a much bigger online sports retailer. Marketing an agency that’s lived off referrals. Guess what happens?

Referrals 110

Referrals Clients Networking Growth 110

ConversionXL

APRIL 28, 2016

However, Gartner found that less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts. If you’re not running any tests, you’re simply assigning one experience to all users.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

NOVEMBER 13, 2019

” André Morys of konversionsKRAFT offered companies a free experiment: André Morys , konversionsKRAFT: “In the early days of A/B testing, we made the first experiment free. He becomes the CEO of a much bigger online sports retailer. Marketing an agency that’s lived off referrals. Guess what happens?

Referrals 49

Referrals Clients Networking Growth 49

ConversionXL

MAY 29, 2014

In the long run, making these kinds of improvements to the UX, but also reduce churns & increase retention and referrals. Improving Secondary Actions. As stated earlier, secondary actions aren’t the primary goal, but are desirable actions your visitors should take that support them moving towards the primary goal. Conclusion.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

APRIL 13, 2015

And just A/B testing isn’t enough. From airlines to hotels, online retailers to movie theaters, dynamic pricing is maximizing sales. Currently, only 22% of retailers have chosen to implement it. But by the end of the year, it’s forecasted that another 43% of retailers will be implementing intelligent pricing.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

MAY 29, 2014

In the long run, making these kinds of improvements to the UX, but also reduce churns & increase retention and referrals. Improving Secondary Actions. As stated earlier, secondary actions aren’t the primary goal, but are desirable actions your visitors should take that support them moving towards the primary goal. Conclusion.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. The Tenets of A/B Testing from Duolingo’s Master Growth Hacker. How Do We Define Customer Loyalty?

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. The Tenets of A/B Testing from Duolingo’s Master Growth Hacker. How Do We Define Customer Loyalty?

Customers 91

Customers A/B testing User Experience B2C 91