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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Often, customer feedback and service data are not shared widely.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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7 value-added assets to engage and upsell customers

Martech

Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Your sales and account management teams may already be using some of your prospecting content in relationship building. Customer marketing and prospecting are not the same. Services 1.

Customers 121
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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

The trick is knowing what training program and techniques to use. Top 6 sales training techniques. This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. How much do sales training courses cost? What Is Sales Training?

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26 CRM Techniques and Strategies for Customer Retention

Cience

Not only do special offers and perks show the value of being your client, but they also increase the scope for cross-selling and up-selling. Most CRMs can notify account managers when it’s time to reach out; some can even generate outreach templates. Special offers are a great way to delight your customers.

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

B2B 134