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Taking our customers’ success to new heights in 2024

Highspot

We also have big plans for extending and deepening our investments in our customers’ success and so, as we prepare for our next fiscal year, I wanted to share our strategy for your success in the near- and long-term. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. It is staggering.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Basics: Markets and segmentation.

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Ultimate Guide To Creating Your Ideal Customer Profile (ICP)

SalesHandy

Some of these characteristics can include: Location Organization size Age range Annual revenue Industry Technologies/software used Department Budget. Quantitative data is derived from collecting information through Sales Development Representatives (SDRs), internal stakeholders, and account managers.

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Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

introduced into sales and marketing, as we see more automation happening, we really wanted to get a sense for how important relationships selling was and how technology in many cases can actually sort of enhance and augment some of those personal relationships. As we see more A.I. Liz: Yeah.

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PODCAST 17: The True Secrets to Successful Enterprise Sales

Sales Hacker

Sam Jacobs: What are the things you think you did particularly well that enabled you to make that transition from individual contributor to manager? It was in my second year I was actually Global Account Manager of the year. Most Founders Ignore Market Cap. But I just jumped into the role and ran at it.

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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Technology Reporter @ CNBC. Please welcome Zach Perret, Plaid Co-Founder and CEO and Ari Levy, CNBC Senior Technology Reporter. But the really wonderful thing that we’ve been searching for is we wanted a mix of finance and technology. That allows us to have a very different go to market strategy. Ari Levy | Sr.

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