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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption. From onboarding to enablement: Extending the relationship far beyond the go-live date, investing in real training, process design and continuous alignment.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. Growing a $50M account requires managing 20+ people and knowing customer architecture better than the customer—a fundamentally different skill than closing new deals.

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The New Sales Channel

Partners in Excellence

For years, I’ve spoken and written about the principles of successful strategic partnerships. In our research on the most powerful strategic partnerships, we’ve seen the partners carefully balance and align around the se elements, working together to create Shared Success.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Vice President of Sales & Strategic Partnerships. Business Development Manager. Territory Account Manager. VP Sales and Account Management. Account Executive. Strategic Partnerships (APAC). Account Executive. Account Executive – Mid Commercial. Amyra Rand.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

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Transformation Secrets of a Online Marketing Agency #MTW

Hubspot

At that time, he was the owner and founder, head of business development, designer, developer, and account manager for all projects. With his attention being pulled in so many different directions, finding time to think strategically about how he could grow the business was hard to do, but needed.

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Partnering And Selling

Partners in Excellence

As a result, it becomes useful to examine partnering more deeply and to understand what drives partnership success. Strategic partnerships have existed in various forms for decades. We have many labels for them, Alliances, Strategic Partnerships, even Joint Ventures.