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Upstream vs. Downstream Marketing, Explained

Hubspot

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 100
article thumbnail

Upstream vs. Downstream Marketing, Explained

Hubspot

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 98
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How to optimize your free product listings in Google Shopping

Search Engine Land

Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance.

Product 95
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement.

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Local Email Marketing: A Crash Course

Hubspot

While bigger companies' campaigns have to be general with mass email copy, a local company's marketing team has the edge of inserting local language to communicate with customers on a deeper level. Include a promotion in your email. Local promotion is an advantage of people who own local businesses.

Angle 95
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The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign

Hubspot

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

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How to Increase Ecommerce Conversion Rates

ConversionXL

One of the original tactics to boost ecommerce conversion rates is to use high-quality photos of your product. Show the products from different angles and in context; make them zoomable. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear.