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How to optimize for entities

Search Engine Land

Nike sells shoes. Their website exists to sell running shoes. How do you figure out the primary entity associated with selling running shoes? Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Pages don’t exist in a vacuum. Why does it exist?

Sports 102
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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Those platforms collect inventory from publishers and sell it to advertisers. An exchange is a platform that allows publishers and advertisers to buy and sell ad inventory from multiple networks. An ad exchange is like the stock exchange itself, allowing you to buy or sell stock in an open market.” It is not an intermediary.

Gaming 92
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing is a team sport. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Today, people have everything they need to make their minds up at their fingertips. most commonly popped up. That led me to a page on the Otter.ai

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

You can use this to your advantage to sell more products. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. billion views.

Customers 102
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4 Simple Strategies for Creating a Better Sales Forecasting Model

Hubspot

It’s better to identify a realistic target based on solid data, and then exceed those expectations, than set up your sales team for disappointment. Few people enjoy thinking about worst-case scenarios, whether you’re talking sales forecasts or sports predictions. Looking at your business from different angles gives you new insights.

Angle 85
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The Ultimate Guide to Press Release Distribution

Hubspot

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Because it help drum up interest and make revenue from your stock, especially if the offer sets you apart from competitors. But if nobody sees your release, you won’t get very far. A press release can generate more sales.

Pitch 101
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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

Many companies are taking it one step further and designing Giving Tuesday-branded products to sell and then donating the proceeds to a specific nonprofit. VolunteerHub is offering a 10% discount to anyone that signs up on December 3 -- the day Giving Tuesday falls on this year. 2) Donate proceeds of products and services sold.

Sports 69