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How to analyze Google’s SERPs

Search Engine Land

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. Make a note of SERP features on the page that you may be able to leverage in your content creation, such as: Ratings. Defining SERP analysis So, what is SERP analysis?

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Do personas REALLY matter in content marketing?

Search Engine Land

Their main commonalities, including defining traits, preferences, habits, demographics, goals, challenges, and more, are combined and distilled to create a fictional character or avatar representing your ideal customer. Using personas can make your website 2-5x more effective and lift email click-through rates by 14%.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Watch Now” promotes urgency.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Specific keyword angles. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc. Keywords and topics.

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6 Awesome Email Marketing Powers of the P.S.

Hubspot

The postscript , abbreviated to P.S. , may be a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). What usually works best is emphasizing the main selling point one more time, but from a different angle. Why the main selling point? Insert URL to the landing page here).

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How to Design Your eCommerce Site for More Conversions

Hubspot

You need to ensure you have the best possible photos of your product, as well as a good range of images covering all angles and details. Without effective product descriptions that sell the product to your customer base, you are losing out on click-through rates and purchases.

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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

MailChimp has published some very compelling research that shows higher click-rates from email spammers that can give you ideas on how to improve your calls to action. hint: More images/links typically translates to higher click through rates).

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