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Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. If you included competitor data in your research process, you can refer to it at this step to strategize your product's market edge. That process involves downstream marketing.

CRM 101
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Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. If you included competitor data in your research process, you can refer to it at this step to strategize your product's market edge. That process involves downstream marketing.

CRM 100
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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

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What’s up with Generative AI and Email Marketing?

Salesforce

In the next 2-5 years, I expect to see it go beyond generating first-draft copy and become a strategic tool for high-level campaign planning based on accumulated performance and industry data. But, there will always be a need for human creativity to cut through the noise.” Can you give us some examples? “My

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How to optimize your free product listings in Google Shopping

Search Engine Land

How might a “diamond gold necklace” perform on impressions and clicks basis versus a “stone-cut gold classic diamond tennis necklace?” Overall, strategically integrating these keywords into the product titles and descriptions can increase the chances of your products appearing in relevant search results.

Product 90
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Put in place a strong technical foundation, then strategically publish on relevant trending topics to leverage the vast visibility of Google News. Resource constraints?

CTR 116
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. DocuSign , for example, created an ABM program to increase click-through rates and boost the number of conversations with high-value accounts.