Hubspot

SEPTEMBER 17, 2018

It’s produced by all teams, in a conversational, actionable, and measurable way. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Instead, they wanted conversation starters. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona).

X-functional 115

X-functional Represent Follow-up User Experience 115

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 74

GTM Negotiate Profit margin Contract 74

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Instead, they wanted conversation starters. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona).

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you roll that forward just seven years, that was up 8X, you roll that for just 12 years, is that a staggering 61X. That’s going to be the basis of the rest of this conversation. Byron Deeter.

Non-Profits 65

Non-Profits Strategize Trust Growth 65

Hubspot

SEPTEMBER 11, 2018

It's up to salespeople to ask effective sales questions and uncover business pain as quickly as possible. Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. These are slight annoyances -- but aren't keeping the company from functioning.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. She is the story teller for Terminus a B2B account based marketing start up in Atlanta.

Pipeline 66

Pipeline Sales B2B X-functional 66

SaaStr

AUGUST 19, 2020

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. I grew up in a really small town in Canada on the shores of Lake Huron and in that community, sailing was a really big part of the community and the way of life.

E-commerce 106

E-commerce Price Start-ups Growth 106

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. People hate popups, but they increase conversions. Perhaps because they require effort (to X). The model is made up of 4 parts: Triggers. Star ratings, checks, thumbs up, logos, etc.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77