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This day in search marketing history: February 7

Search Engine Land

Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Here’s why. And How Much, Exactly?

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How to Increase Ecommerce Conversion Rates

ConversionXL

If I had to pick one thing that would sell a product online, it’s images. Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them.

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Episode 25: Imprint Genius Takes a New Approach to Sourcing Merchandise

Spiro Technologies

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. On this podcast, I talk with company leaders about how they’re monetizing the business of making, moving, and selling products and having fun along the way. We take a ton of inventory and then we have to sell it through distributors.

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8 Ways to Boost Ecommerce Shopping Cart Conversions

Hubspot

Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations. And for a company that does this particularly well, check out customizable jewelry retailer Gemvara. 8) Use a Recommendation Engine to Increase Product Cross-Selling.

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How to Design an Ecommerce Website Experience Your Shoppers Adore

Hubspot

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. Their line of men’s casual shirts looks similar to what’s on offer by other men’s shirts retailers. Take Buck Mason , an online clothing ecommerce business. Image source ).

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

If I’d have to pick one single thing that would sell a product online, it’s images. Show the products from different angles, in context, make them zoomable. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Quality of the traffic is a major contributor.