Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Engineering 85

Engineering Promote Angle Healthcare 85

ConversionXL

JUNE 30, 2021

The USP promotes Bee’s Wrap as an alternative to single-use plastics and a long-term solution to the problem of plastic pollution. Fabletics isn’t a unique brand, but it’s found a unique angle. Warby Parker is an outlier as an online retailer in that it went from click-to-brick. But even uniqueness needs a USP. .

E-commerce 149

E-commerce Sell Angle Up-sell 149

Beeketing

MAY 5, 2021

As an ecommerce retailer, you can use this fear of missing out to your advantage. Even big retailers like Amazon use this strategy to create a sense of urgency and get people to make quick purchases. Instagram, specifically, is one of the best social media platforms for ecommerce retailers. How can you create a sense of urgency?

Conversion 98

Conversion Retail Angle Niche 98

Salesmate

MAY 12, 2020

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. He went against the popular belief that a retailer in an area with a concentrated population will fail. He even knew that the small businesses in the area purchased their retail supplies in advance to be always stocked.

E-commerce 103

E-commerce Retail Angle Sales 103

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. By combining customer data from its loyalty, point-of-sale and marketing systems, retailer Casey’s was able to boost sales of its beloved fresh pizza by 16%. The secret?

Sales 98

Sales Angle Campaign Technology 98

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Steve Madden has two top-level menu items for discounted products: 6pm has four different promotions for discounted sections of the site: 7. They then tracked whether retailers responded with emails and analyzed the contents of follow-up emails.

Conversion 105

Conversion Retail Price Territory 105

Hubspot

MAY 18, 2020

Include images of the product itself if you can — ideally from multiple angles. This sell sheet from Dole has several colorful, attractive images of the product it's promoting. Should they go to specific retailers where your product is carried? Full-Color Visuals. A sell sheet is, at its core, a ploy for attention. Image Source.

Sell 74

Sell Construction Pitch Angle 74

Search Engine Land

FEBRUARY 6, 2023

Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Yahoo Adds Featured Search Builder Sites Box 2007: Yahoo added a box to the home page in order to promote user-generated search sites. Here’s why.

E-commerce 86

E-commerce Government Engineering Angle 86

Hubspot

MAY 21, 2019

By setting up computers and robots in their stores that can actually understand natural language and accurately answer people’s routine questions, a retailer's human employees can service more customers who have more pressing needs. Podcasting. So what’s a marketer to do when the very people they need to persuade don’t trust them?

Angle 78

Angle Entertainment Retail Technology 78

Hubspot

FEBRUARY 20, 2017

The company's shirts are packaged in pastel-colored metallic pouches with no reference to gender, and the trendy cotton candy hues are used throughout the brand's promotional materials. The circle motifs are used throughout the brand's website and other promotional materials. Images via Tomás Salazar on Behance. 5) Zonzo Estate.

Electricity 78

Electricity Angle Promote Territory 78

Hubspot

JUNE 13, 2019

For instance, if you're offering discounts on Black Friday or Cyber Monday, why not reach out to retail journalists to highlight your offers? Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch.

Pitch 101

Pitch Angle Contact Follow-up 101

Sales Hacker

DECEMBER 8, 2020

And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. Two years later, he promoted me to be the first manager, regional director in the UK to build out a team. Luke Rogers: Y2K. Everyone was buying wifi access points for the first time and no one knew how to set them up.

Sales 99

Sales E-commerce Technology Technology 99

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. Listrak shopped Top 1000 retailer sites, added items to a shopping cart, began the checkout process by adding first & last name, e-mail address and phone number, and then abandoned the carts before completing a purchase. The more the better. Check it out.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

Hubspot

JUNE 11, 2013

Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. What separated Amazon from many other similar companies was seeing an opportunity in online retail, and seizing it. And their growth rate is unlike any other social network.

Networking 75

Networking Gaming Campaign Retail 75

ConversionXL

JUNE 19, 2019

Create an angle. We’ll take a look at a few brick & mortar retail stores below. Carter’ (another retailer) sends you an email with coupon codes and on the top of the site, they put the exact same coupon you received from the email. Love how @endesignonline is promoting accessibility as a benefit for everyone.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Hubspot

APRIL 6, 2012

Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations. And for a company that does this particularly well, check out customizable jewelry retailer Gemvara. This particular product has eight different views, with an additional 25-second video.

Conversion 72

Conversion Cross-sell A/B testing Angle 72

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. What we try to do is find cool products that are within the retail space, find the factories, and then produce those directly with the factories. Because for the most part, the whole industry still works on me.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Hubspot

DECEMBER 13, 2012

If you're a retail brand, your users are more likely to be searching in the evenings and on the weekends, when they're not in the office. Isn’t it extremely annoying when you click on an ad promoting a great discount special, only to be sent to the company’s homepage once you click? Ask yourself, "When does my audience search?"

Campaign 70

Campaign CTR Angle Promote 70

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. You’re essentially learning about your customers from another angle, providing you with valuable quantitative insights. Total Customers. Average Revenue Per Customer.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign. entreaties. They know another deal is coming.

A/B testing 99

A/B testing Campaign Retail Angle 99

Hubspot

FEBRUARY 6, 2019

Google Shopping also benefits retailers because, when a shopper clicks on a product link, they’re sent back to the retailer’s site to make the purchase. In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Enter: Google Shopping. By clicking on.

Retail 74

Retail Campaign E-commerce Price 74

Hubspot

JUNE 27, 2017

Pottermore is the host and primary retailer of the enhanced editions of the Harry Potter books, but its unique content doesn’t stop there. This is achieved through time, consistency, and promotion. Apply them to your own strategy to deliver content that strengthens relationships with your community. 1) Offer Unique, Exclusive Content.

Angle 78

Angle Niche Launch Retail 78

SaaStr

AUGUST 22, 2020

Justin Bedecarre: During the pandemic, HelloOffice, my company has promoted engineering manager, [Jaziel 00:17:46] out of Dallas, our first remote engineering manager. I literally remember handing out like T-shirts just to try and get signups just to promote where work is going. And it’s been working out phenomenally.

Real Estate 58

Real Estate Government Contract Start-ups 58

Hubspot

DECEMBER 20, 2013

One company that seems to have hit the mark with its own contest is the clothing retailer Topshop. The retailer certainly worked some magic with this spot, which has generated some considerable (and warranted) buzz. Conducting a social media contest is a premier way to draw visitors to your accounts on Facebook and Pinterest.

Campaign 78

Campaign Angle Retail Consult 78

Hubspot

JUNE 14, 2012

Instead, offer high quality images of the product from multiple angles and, if possible, even use product videos to help simulate the tactile experience. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality. Remember our unicorn retailer?

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

Hubspot

SEPTEMBER 14, 2018

And all the furniture is resizable to fit your room’s dimensions, observable from any angle and in any light, and you can even save specific room designs for future reference. The app lets you can scan over 10,000 different products to learn about their prices, nutrition facts, ingredients, reviews, and relevant promotions.

Price 73

Price Gaming Angle Retail 73

Heinz Marketing

OCTOBER 7, 2019

Do you have certain channel partners that you count on for particular vertical industries, or is it just sort of managing the complexity of saying we’ve got a different messages or different angle within a single channel or within a single reseller for multiple industries? I promoted a couple of guys. So just a little bit here.

Pipeline 61

Pipeline Territory Healthcare Sales 61

Hubspot

FEBRUARY 16, 2012

Just be sure to promote your official social media accounts at the launch of your company so it's clear which account belongs to you. KennethCole used the uprising in Cairo to promote its spring collection, as shown in the tweet below. Don't use a disastrous situation as an angle to promote your products.

Launch 74

Launch Campaign Promote Angle 74