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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

It didn’t matter if a brand or retailer sold on Amazon. Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. This year’s Prime Day brought some much-needed relief to brands and retailers as online sales slow.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Get the guide.

Retail 96
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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

For example, let’s say you’re a retailer that sells outerwear. For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. However, it’s also important to dig into the numbers and understand them from all angles. Is the payment experience clunky?

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How to optimize your free product listings in Google Shopping

Search Engine Land

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? YouTube mobile or desktop.

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. They're also embracing technologies like AR/VR for entertainment or retail purposes. So, what does this mean for small or medium-sized retailers? Data Source: Lucid.

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11 Proven Hacks to Increase Ecommerce Conversions

Beeketing

As an ecommerce retailer, you can use this fear of missing out to your advantage. Even big retailers like Amazon use this strategy to create a sense of urgency and get people to make quick purchases. Instagram, specifically, is one of the best social media platforms for ecommerce retailers. How can you create a sense of urgency?

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How to Increase Ecommerce Conversion Rates

ConversionXL

Show the products from different angles and in context; make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your price is the best, say it. Quality product images.