Search Engine Land

JULY 11, 2023

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Maybe you need to lower your price or offer free shipping.

Campaign 73

Campaign Price Retail Angle 73

Beeketing

MAY 5, 2021

As an ecommerce retailer, you can use this fear of missing out to your advantage. Even big retailers like Amazon use this strategy to create a sense of urgency and get people to make quick purchases. Instagram, specifically, is one of the best social media platforms for ecommerce retailers. How can you create a sense of urgency?

Conversion 98

Conversion Retail Angle Niche 98

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your price is the best, say it. The more the better. Shipping costs.

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

APRIL 13, 2015

Dynamic Images and Pricing. Dynamic Images and Pricing. Custom pricing follows the same basic principle, but takes into account inventory levels and product demand to automatically adjust pricing enticing your customer with the one thing we all love: devoted attention. Dynamic Prices. Optimized CTAs. Not anymore.

E-commerce 130

E-commerce CTR Price Retail 130

Search Engine Land

APRIL 7, 2023

Price : How much does it cost? If multiple retailers exist, link to them. Add pictures and video Include a video of you demoing the product, or add pictures of the product from angles that help demonstrate its look and feel. Or perhaps you hate the packaging or don't get a lot of product for the price.

Angle 102

Angle Follow-up Trust Product 102

Salesmate

MAY 12, 2020

Here are the three major ways of doing so: Cost: How do you price the product better than your competition? He went against the popular belief that a retailer in an area with a concentrated population will fail. He even knew that the small businesses in the area purchased their retail supplies in advance to be always stocked.

E-commerce 103

E-commerce Retail Angle Sales 103

ConversionXL

JANUARY 10, 2014

Are your prices lower? ” Shoe retailer 6pm.com isn’t selling shoes & clothing – they’re selling high fashion at deep discounts. In order, they are: Low Prices (38%). Low Prices. Nobody wants to race to the bottom on price. “ The best prices on HD televisions.

Up-sell 129

Up-sell E-commerce Sell Price 129

Hubspot

SEPTEMBER 13, 2017

Most of the rumored product announcements, names, and price points turned out to be correct, and yes -- the seats at the brand new Steve Jobs Theatre were as plush and comfortable as promised (more on that later). The first major player to take the stage after Cook was Angela Ahrendts, Apple's SVP of retail. but with a new name.

Retail 74

Retail Sports Price Technology 74

Search Engine Land

FEBRUARY 6, 2023

Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? Here’s why. Here’s why.

E-commerce 86

E-commerce Government Engineering Angle 86

ConversionXL

NOVEMBER 9, 2012

Even if they want to buy stuff in retail outlets, 83% of U.S. When it comes to people shopping for smart phones for instance, 72% of shoppers considered 2+ cell phone models and 57% visited 5+ different brand sites before purchasing (either OEM, retailer or carrier). Product category matters. Fact #2: People are lazy.

Retail 109

Retail Price Real Estate Angle 109

Hubspot

SEPTEMBER 4, 2019

These roots create the foundation of how these leaders view the customer experience they’re trying to create, and that foundation shapes the culture of their teams and angle of their approaches. They build trust by creating a one-for-one exchange and not letting packaging over-prescribe pricing. We see this on the B2B side, too.

Growth 73

Growth Hospitality Drivers/motivators Real Estate 73

Hubspot

JUNE 13, 2019

For instance, if you're offering discounts on Black Friday or Cyber Monday, why not reach out to retail journalists to highlight your offers? Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. 110 USD) each time.

Pitch 101

Pitch Angle Contact Follow-up 101

Sales Hacker

NOVEMBER 18, 2019

The holiday season is huge for retailers, representing up to 30 percent of annual sales, but sales departments in B2B tend not to expect much from this time of year. Talk about pricing and onboarding. Wait until you’ve figured out the right angle. Assume they’re in business mode just like you are. ” How NOT to Do It.

Prospecting 61

Prospecting Appointment Cold Call Sales 61

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your price is the best, say it ( must be true, or lose all credibility ).

Conversion 134

Conversion E-commerce Retail Cross-sell 134

SaaStr

AUGUST 19, 2020

Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did. Shifting to the fifth is around pricing. So pricing is obviously a very powerful lever.

E-commerce 100

E-commerce Price Start-ups Growth 100

ConversionXL

JUNE 19, 2019

Apple increasing iPhone prices). Experience trumps everything (product, price); if you’re not improving your experience, you’re not improving your product. Create an angle. We’ll take a look at a few brick & mortar retail stores below. Maturity stage: hold your dominant place in the market. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

MARCH 14, 2013

Trust Pilot is hugely popular right now and the vast majority of retailers have a presence there; when you consider 70% of Americans say they consult product reviews or consumer ratings before making a purchase that’s easy to see why. Let’s imagine I’m working for [link] , an online retailer of sheds, garden buildings and playhouses.

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. You’re essentially learning about your customers from another angle, providing you with valuable quantitative insights. At what price level did they convert?

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Hubspot

JUNE 11, 2015

According to Psychology Today, "they found that visitors who had been primed on money (the website’s background was green with pennies on it) looked at price information longer than those who had been primed on safety. They could be the difference between someone buying your highest product price point and bouncing from your page.

Objectives and Key Results 78

Objectives and Key Results Price Angle Follow-up 78

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. If we’re comparing it and we’re producing water bottles, yeah, there’s gonna be a decent discrepancy in price point if we’re creating one water bottle on demand versus going and producing a thousand overseas, especially.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Spiro Technologies

APRIL 21, 2023

And rail has a significant tailwind behind it because of the sustainability angle. Adam Honig: But the rail prices have been more consistent? Martin Lew: The rail price is Yes, exactly. So, Big box retailer, let’s just call it, uh, Target. Even pre COVID. There’s not, there’s not much volatility.

Transportation 52

Transportation Manufacturing Territory Education 52

Hubspot

JUNE 11, 2013

Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. What separated Amazon from many other similar companies was seeing an opportunity in online retail, and seizing it. They have the good prices. Amazon did it right.

Networking 75

Networking Gaming Campaign Retail 75

ConversionXL

MAY 15, 2018

They might be concerned with price, whether your product has a specific feature, or whether your company adheres to specific ethical standards. More than 50% of respondents are looking for durable or weather-resistant pet doors over any other factors (including price). Step 2: Flesh out how your product meets customer needs.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

APRIL 3, 2013

While this might be the way to go for a high end software company like WPEngine who requires a much larger investment, sending 7 emails before asking for the sale in the retail, restaurant or daily deals sector would be silly. .” The problem is, too many email marketers take this out of context and think it applies to all industries.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Are you getting the most competitive price for resources and services (e.g., Conclusion.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Martech

NOVEMBER 3, 2022

Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Don’t forget the deliverability angle, either. What do you spend more time on in your email program — how to acquire subscribers or how to let them go?

Process 99

Process Angle Legal Retail 99

Hubspot

FEBRUARY 6, 2019

Google Shopping also benefits retailers because, when a shopper clicks on a product link, they’re sent back to the retailer’s site to make the purchase. In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Enter: Google Shopping. By clicking on.

Retail 74

Retail Campaign E-commerce Price 74

Hubspot

SEPTEMBER 14, 2018

Price: Free. Price: Free. Price: Free. Price: Free. And all the furniture is resizable to fit your room’s dimensions, observable from any angle and in any light, and you can even save specific room designs for future reference. Price: Free. Star Chart. Housecraft. Roar Augmented Reality. GIPHY World.

Price 73

Price Gaming Angle Retail 73

SaaStr

AUGUST 22, 2020

The easiest way for us to think about it is just if you took eight hours of in-person meetings a day that maybe we previously would have been if we were at a big CPG company or a bank or a retailer or a life sciences company, that whole model has blown up. Now obviously, everything that you’re doing has been virtualized or digitize.

Real Estate 58

Real Estate Government Contract Start-ups 58

Heinz Marketing

OCTOBER 7, 2019

I’ve been doing this since 2008 so I would sell directly to resellers, directly to end users and basically street prices MSRP. So we play in retail, we play in finance, healthcare, manufacturing, technology, and hyper scale. We have campaigns, like in Q2 we did a retail campaign in Q3 we’re doing finance.

Pipeline 61

Pipeline Territory Healthcare Sales 61