Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. There are countless hostel horror stories online and hundreds of videos that mock their hospitality scattered throughout social media -- so needless to say, they don’t have the best reputation.

Campaign 101

Campaign Transportation Launch Hospitality 101

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Include key messages and slogans and choose the best media channels for promotions. Generate an AIDA for a new productivity app.

Objectives and Key Results 97

Objectives and Key Results Angle Healthcare Finance 97

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). More space to sell potential buyers on your product.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

JANUARY 13, 2021

As a distribution channel, search rarely rewards tone, design, or angle. News & World Report studies on cities, colleges, hospitals, and schools rely on about a dozen data points. using hospital and school data for place rankings); Some non-scientific email survey. And, oh yeah, we started developing a new product (Adeft).

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Hubspot

MARCH 24, 2015

The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. Marketing Director and Product Manager. Abby and I work well together because we each take a different angle.

Non-Profits 67

Non-Profits Promote Hospitality Start-ups 67

SaaStr

SEPTEMBER 13, 2020

If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. But it takes a long time to build. Is that fair to say?

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

DECEMBER 3, 2018

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Create movement-first content to build credibility.

Niche 133

Niche B2B Manufacturing Education 133