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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Creative ideation and strategy AI is a great assist in generating content ideas based on data analysis, but from there, it's human creativity that sparks innovative content concepts and strategic direction. Personalization and user segmentation AI can analyze vast amounts of data to segment audiences effectively.

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The principle of reciprocity and becoming a good negotiator

The Lost Book of Sales

The principle of reciprocity is not only especially relevant in politics, business and diplomacy, both systematically and organically, as well as legally and illegally (in the form of corruption), but also a critically important factor in our daily lives, a fact that is quite interesting when examined more closely.

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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Making this encounter as impactful as possible is essential.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Avvo – a legal directory, free legal advice, and lawyer Q&A platform – began focusing on CRO as they transitioned from developing a great product that started growing organically, likely due to finding product/market fit. The Story Of How Xiaohan & Avvo Embraced Conversion Rate Optimization. Convincing The CEO.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. Are more complicated from a legal perspective, and the contracting process can get bogged down. Require a development contract to be in place before any development starts to initiate legal.

GTM 74
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SaaStr Podcasts for the Week with Justin Bedecarre, Jen Nguyen, Jason Lemkin, and Aaron Levie

SaaStr

Compared to a year ago, digital transformation actually had way too many sort of both nuances and sort of vectors you could go down that actually weren’t as strategic. So, you have to make sure that from a software standpoint, that you’re able to help with those angles. Jason Lemkin: Everyone had a pet project, right?

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The Ultimate Guide to Video Marketing

Hubspot

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. As you might guess, it involves three lights placed strategically around the subject, wrapping them in light and creating appealing shadows on their face. Example of switching between interview angles.

Angle 101