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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Involve legal and IT sooner rather than later I’m a huge fan of the original “NCIS.” 13 is “never, ever, involve a lawyer,” but when you want to trademark a new name, logo, icon and tagline, you’ll need legal expertise. However, the ROI can be enormous.

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Tap Mentors and Sponsors to Drive Legal Department Diversity

Smarter With Gartner

In a 2020 Gartner poll, more than a third of legal, compliance and privacy leaders (and their staff) indicated they want help implementing diversity and inclusion initiatives within the legal department. That plea comes amid widespread pledges but few results in the commitment to advance underrepresented groups in legal departments.

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Explaining Enterprise Legal Management and Why It Matters

G2

Enterprise legal management is the strategic administration of operations within a corporate legal department.

Legal 105
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How legal tech unicorn Clio leveraged DAM to fuel rapid growth

Martech

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio’s Cloud Conference is an annual conference for legal professionals that focuses on technology, client experience, and legal trends. Rowe Price Associates, Inc.

Legal 117
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Regulatory/Legal.

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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

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How influencers and content creators are reshaping brand strategies

Martech

But where do you begin to understand the business, financial and legal standards for engaging this talent pool? Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts.

Legal 117