Transform your B2B brand: 7 strategic insights
Martech
MARCH 20, 2024
Rebranding is a major strategic undertaking for any organization. Involve legal and IT sooner rather than later I’m a huge fan of the original “NCIS.” 13 is “never, ever, involve a lawyer,” but when you want to trademark a new name, logo, icon and tagline, you’ll need legal expertise. However, the ROI can be enormous.
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