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Tap Mentors and Sponsors to Drive Legal Department Diversity

Smarter With Gartner

In a 2020 Gartner poll, more than a third of legal, compliance and privacy leaders (and their staff) indicated they want help implementing diversity and inclusion initiatives within the legal department. That plea comes amid widespread pledges but few results in the commitment to advance underrepresented groups in legal departments.

Legal 87
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The 5 key pillars of AIOps in marketing

Martech

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Track risks and dependencies. Get MarTech!

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Drive Consistency and Results With Content Governance

Highspot

You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan. Three key content concepts often get intermingled yet serve distinct purposes.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms.

Retail 131
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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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8 Strategic Planning Models and Tools for the Customer-Focused Business

Hubspot

With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. So, how do you get started with strategic planning? You'll begin with strategic planning models and tools. You'll begin with strategic planning models and tools. B: Bracing.

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The CMO’s practical guide to personalization

Martech

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Where it all started The journey of online advertising and data tracking began with two key developments in 1994. The result? Here are some key considerations: Budget allocation.