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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 92
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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Our predictions are made up of the trends we’re seeing in the marketplace and sales ecosystem. Call it “social selling” if you want, but it’s simple: the best sales reps today just understand that they need to be where the buyer is. Now, I have a whole new angle to gain perspective from. *the 2018 sales tech landscape.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing is a team sport. Today, people have everything they need to make their minds up at their fingertips. I then took to Twitter and Slack to ask for recommendations from my network. most commonly popped up. From there, I read case studies on the company blog before eventually signing up.

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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. How Your Company Can Get Involved With Giving Tuesday.

Sports 69
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The Ultimate Guide to Press Release Distribution

Hubspot

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Because it help drum up interest and make revenue from your stock, especially if the offer sets you apart from competitors. But if nobody sees your release, you won’t get very far. A press release can generate more sales.

Pitch 101
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PODCAST 93: The Journey from 2x Founder to VC with Angus Davis

Sales Hacker

He founded Tellme Networks, sold it to Microsoft, founded Upserve, and sold it to Vista Equity Partners. Build what you’ve already sold, don’t sell what you’ve already built. He then founded Tellme Networks, sold that in 2007 for $900 million to Microsoft. Since he joined Netscape, he then co-founded Tellme Networks.

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Sales Pipeline Radio, Episode 181: Q&A with Lindsay Pedersen @lindsaycpedersen

Heinz Marketing

This week’s episode is entitled “The Power of Brand in B2B: Best Practices from a Modern Master” we talk to Lindsay Pedersen , Brand Strategist and owner at Ironclad Brand , as well as best-selling author of Forging An Ironclad Brand: A Leader’s Guide. What a sport. You can’t make this story up.