Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

Hubspot

SEPTEMBER 5, 2018

Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. You need to ensure you have the best possible photos of your product, as well as a good range of images covering all angles and details. Well-Selected Imagery.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

ConversionXL

MARCH 7, 2017

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. More cynically, the purpose of marketing personas is primarily to sell more stuff, whereas design personas need to reveal the user behaviours relevant for a product. plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). As marketers, we sell dreams. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Quantify your findings (~3 out of 6 said X). New functionalities, features.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. I had the good fortune to be at Google X for a time and be surrounded by just amazing human beings.

E-commerce 100

E-commerce Price Start-ups Growth 100

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Sell more event tickets? Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. 360° & Virtual Reality (VR) Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

SEPTEMBER 11, 2018

Selling to people who can’t or won’t buy is a huge drain on your sales productivity, budget, and team. Business pain points affect a company's bottom line and must be solved in order for them to grow and function successfully. These are slight annoyances -- but aren't keeping the company from functioning. Of course you have.

X-functional 101

X-functional Cross-sell Angle Prospecting 101

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. They write copy as if they are selling to buildings and I have yet to meet a building that writes a check. You’re not a copy writer. You’re a storyteller. I am a copy writer.

Pipeline 66

Pipeline Sales B2B X-functional 66