Master the Sales Development Playbook to Boost Growth
Highspot
DECEMBER 19, 2023
Examples include: Have the SDR playbook plan approved by sales leaders by the end of Q1 Finalize ideal customer profiles (ICP), lead generation, and appointment scheduling sections by mid-Q2 Initiate the playbook release by the end of Q3 Gather at least 75% of the SDR team for the playbook release session Host a refresher by the end of the year 2.
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