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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

A number of VCs, prominent people, smart people will tell you not to even try, to kind of give up and just join what’s going on out here, but it’s possible and there’s plenty of success stories. We’ve always thought of ourself as that’s our comparative set, not our local region. How fast re they growing?

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Offers a competitive advantage The effective use of competition based pricing is a great way to one-up your rivals. If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. The more attractive your prices are, the more buyers you stand to gain.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

Sell 59
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16 marketing automation platforms your organization should consider

Martech

The company’s Acoustic Campaign platform offers the following capabilities: Drag-and-drop composing experience enables marketers of all levels to build emails without writing a single line of code. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Product overview.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

Also, urge them to click through to support resources and sign up for warranties so you can make customer service as efficient as possible. Our crew can’t wait to set up your arrival in its new home. Did they forget to sign up for a webinar? Didn’t sign up for a newsletter? Are you excited? Missed a demo?

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

For example, an organization may institute a three-month clawback, which states that a sales rep must return any earned commission if a customer cancels their plan within three months of signing up. For example, if a customer cancels their subscription shortly after signing up, the vendor doesn’t earn much from the deal in the long term.