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I’ve been selling for over 30 years, and it’s been a blast. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. Coldcalling. If you’re still coldcalling prospects and think it’s a great way to generate new opportunities, stop selling now.
An effective team is rarely some undefined, "everyone for themself" chaos pit where reps are left up to their own devices when trying to collaborate. The AssemblyLine — a model where reps work on designated responsibilities, specific to a certain pipeline stage. Acquaint your team with other departments.
But imagine cutting through the clutter of coldcalling and endless email lists; that’s what automating your hustle can do for you. Think of these tools as silent wingmen that work 24/7 to fill up your sales funnel with high-quality leads. You may question if this is all an illusion. Talk about striking gold.
This is the downside of the modern Sales AssemblyLine — both buyer and seller feeling like a cog in the wheel. Use them to increase your contact rates in both email and traditional cold-calls by making sure they’re going to the right people. Imagine I am selling you an amphibious vehicle. Like a piece of meat?
At the end, Brent Adamson pulled me to the side asking, “Dave, you seem to have a pretty dark outlook about selling, what’s up?” Am I contributing to it’s improvement and the ability of sales to contribute to our customers and the companies we sell for?” The mindless focus on volume/velocity.
If you missed episode #193, check it out here : Your New 3-Part Framework for ColdCalling with Jason Bay. We’re also brought to you by Vidyard — the best way to sell in a virtual world, whether you need to connect with more leads, qualify more opportunities, or close more deals. powered by Sounder. What You’ll Learn.
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