Remove Assembly Line Remove Pipeline Remove Prospecting
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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. The team created over $2M in qualified outbound pipeline in Q4. Our approach to prospecting was to go a mile wide and an inch deep. Enter: Project Assembly Line.

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. If we aren’t making the number we just crank up the volume, feeding more leads into the top of the pipeline.

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Pleeaaasse…. Can I Be Selected To Give You My Money….

Partners in Excellence

A close friend–a consultant who is one of the best sales experts I’ve met forwarded me a prospecting letter he received. Ben] “green-lighted” me to offer you a free 1-on-1 analysis of your current sales development pipeline. Where do I begin, there is so much wrong with this prospecting attempt? Onward, [Carl].

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

This has a number of advantages, skill levels don’t need to be as high, we can leverage role specialization more effectively (creating sales assembly lines with customer widgets passing through each station), and we can effectively leverage all the traditional selling skills.

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What Is Business Development? (And Why It’s Vital to Sales Success)

Sales Hacker

Bottom of the funnel – Sales Reps and Account Executives turn qualified leads into prospects, and convince them to buy. It’s like an assembly line. . Business Developers fill the pipeline. Sales Reps and Account Executives nurture the pipeline and close deals, generating revenue. Therefore, they spend their time:

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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

There are three main models for sales teams: the assembly line, the pod, and the island. The Assembly Line. In the assembly line model, also known as the hunter-farmer model, sales teams are organized based on each individual’s job title. What Are the Types of Sales Organizations? The Island.

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Customers Aren’t Widgets

Partners in Excellence

I believe selling is a set of disciplined processes, many of which can be “engineered” to optimize our ability to engage the right customers/prospects, with the right conversations, at the right time. One begins to see images of assembly lines with customers on a conveyor belt moving from station to station.