SaaStr

APRIL 14, 2025

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? Nor has sales & marketing ever really come down as you scale.

B2B 97

B2B Profit margin Engineering Sales 97

Search Engine Land

SEPTEMBER 11, 2023

Even if your prices are uniform, the profit margins may differ. In other words, if conversion value variability is low from a revenue perspective, it may not be through the lens of gross profit or customer lifetime value (CLV). In contrast, B2B ecommerce generally has a shorter cycle than traditional B2B sales.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. Image source ).

Go To Market 289

Go To Market GTM Profit margin Education 289

Hubspot

MAY 14, 2014

Will this increase our profit margin? Market share?” ” Instead, show him the data that says 59% of all Twitter users have visited B2B tech brand sites, compared to 40% of the average population. Your boss, on the other hand, is thinking about one thing: numbers. So check your ideology at the door.

Sell 78

Sell Profit margin Up-sell Market share 78

The 5% Institute

MAY 22, 2023

These goals can include increasing market share, entering new markets, launching new products, or improving customer retention. They provide a clear path for sales teams to follow, guiding their actions and efforts towards generating revenue, acquiring new customers, and expanding market share.

Profit margin 52

Profit margin Non-Profits Objectives and Key Results E-commerce 52

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Cross-sell 69

Cross-sell B2C Sales CRM 69

SBI

MAY 2, 2018

And they continue to keep us because our customers regularly exceed revenue and profit projections thanks to our AI. Helps B2B companies maximize the top- and bottom-line value of every customer relationship. Price every customer, product, and transaction optimally to win business and grow profits accurately, quickly, and consistently.

Gaming 55

Gaming Cross-sell Profit margin Price 55