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Selling New B2B Technology: Getting Reps Beyond the Technical Sale

Force Management

How can you grow sales revenue when you’re selling a product that simply isn’t a line item in most buyer budgets? Selling a product that represents a new way of doing business demands that salespeople are equipped to be relevant to their buyers’ business-level challenges.

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The Best Sales Certifications to Get in 2025

RingDNA

CPSP – Certified Professional Sales Person The Certified Professional Sales Person (CPSP) program from the National Association of Sales Professionals (NASP) is designed for reps at any stage of their career looking to build a strong foundation in modern selling. Challenger Sales Certification (by Challenger Inc.)

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B2B Sales Representatives: What They Do and Why They Are Important

Outreach

It's no secret that sales representatives are the key to our success here at Outreach. Over the last several years, we have built new tools and systems to empower our own reps, including the best Sales Engagement Platform in the universe and the Agoge Tribe onboarding method. What is a B2B sales representative?

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All New 2021 Enterprise SalesTech Landscape

SBI

The 2021 salestech market map represents a complete and thorough re-audit. I’ll write a separate post on the history of the Sales Enablement category and why we made that decision. The bottom line is that Sales Enablement solutions tended to fall into one or two categories; content management, and training and coaching.

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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

Instead of selling face-to-face, inside sales utilizes all the communication tools that modern salespeople have at their disposal: Phone. Inside sales may be used by any sales team, but it’s one of the top sales models in B2B, especially for SaaS and tech. Inside sales is all about convenience for the customer.

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“How I Work”: Heather Kahler, VP of Customer Exeperience at PFL @sunshinegrrrl #HowIWork

Heinz Marketing

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Heather started at PFL ten years ago as a technical sales representative and has worked her way up to lead the customer success team.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size.