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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Electric Island DJ experience at Walmart Land on Roblox. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 97
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Past Winner of Note: "When You Move," by Digital Radish.

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. 3) Promote new content with company status updates. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Use this to drive traffic back to your blog from LinkedIn! 6) Email your LinkedIn Group members.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional. 7) American Marketing Association.

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