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12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing

Hubspot

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 10) General Electric. All of 'em. 8) Salesforce.

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What Is a Sales Lead? The Complete Guide

Salesforce

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Business-to-consumer (B2C) leads are typically individuals who are interested in your product or service. Someone who walks into a store and asks about buying a new phone is an example of a B2C lead.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Past Winner of Note: "When You Move," by Digital Radish.

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Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Hubspot

Cisco doesn''t just have one blog -- it has over a dozen, boasting an entire network of industry- and tech-specific sites geared toward its various customer segments. 2) General Electric. Hot" discussions on the forum side are promoted on the blog, while blog articles are highlighted on the forum in story-specific threads.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! Social media!

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

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7 B2B Companies to Admire for Exceptional Visual Content

Hubspot

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. This piece of content was perfectly optimized to appeal to the company’s buyer persona -- small business owners who don’t have much time on their hands to evaluate new social networks.

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