B2B customer journeys that begin at review sites are significantly shorter
Martech
JUNE 29, 2022
“Strategically, our ideal customer profile is a B2B software-as-a-service company,” said Hedenbrandt. “None of us questioned the value of reviews, but during this process you can actually map it into a customer journey where you can see the journey started from G2, then flowed into sales meetings, website visits, ads, etc.
Let's personalize your content