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Why you don’t need a CMO… yet

Martech

Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Balancing strategic vs. tactical initiatives. But if you put all the niche details in the jar first (sand!),

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These are the best marketers in the world

Martech

They’re strategic thinkers who execute quickly with unmatched quality. Or Mark Rober , a science YouTuber with 24 million subscribers who launched a subscription box company for his audience. Find some creators you admire and respect, even if they are in a shoulder niche and contact them to see if they are open to the idea.

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. Make better long-term strategic decisions. You may have invented the next Google Glass : a great product with tough, niche demand. That answer is, " everyone." Be aware of internal forces.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Individual contributors still have a say in the strategic conversation, and it’s well worth publishing content that caters to them. Cold email and referrals have often been quite effective.

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Is Digital Marketing Agency Profitable? Key Factors Explored

Lead Fuze

Thanks to advancements in technology (and some clever strategizing), these companies can now serve diverse clientele with varying budgets. They can cater to businesses of all sizes thanks to advanced technology and clever strategizing, customizing offerings and pricing structures based on unique needs. Why, you ask?

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

On Twitter , it’s laid back to suit the B2C, creative audience segment. There are two reasons to dig into how others in your niche manage their social media: Find out what they’re doing well to improve your social content marketing Find out what they’re not doing that you can do to stand out. Purpose-driven content.

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Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

Now that most marketers really do understand that social media is a strategic must-have, how can we make it more manageable? Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. For B2C, it’s a bit more clear-cut. 2) What are your goals?

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