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The B2B case for retention marketing: 7 key tactics

Martech

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Examples of successful applications of continuous selling models in B2B include: After-sales support services. The win-back sales team needs special training and, above all, special compensation to work on bringing customers back.

B2B 134
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Selling / Sales Development. Account Development Representative. Average Sale/Selling Price. Business Development Representative. AB Testing. Account-Based Marketing.

B2B 105
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It’s time to prioritize customer experience in B2B

Martech

I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C. From clearly defining sales rep interactions to creating a consistent way to present quotes, you can leverage your software for more reliably positive experiences. What can you do to improve sales experience consistency?

B2B 98
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Will you still need sales support for some enterprise accounts? While not freemium products—there’s no paid version to which you can upgrade—they represent one end of the free vs. paid spectrum. Other products are fully free (e.g. Instagram) with other means of monetization, like advertising.

Customers 119
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How to Use Wistia: A Step-by-Step Guide

Hubspot

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Using Wistia's Turnstile email collector and integrations with marketing automation platforms , businesses generate qualified leads right from within videos and automatically pass them onto sales.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

What is your best piece of career advice for women in sales? Find organizations to represent and sell for that align with your value system and is complimentary to your value proposition. What would you tell a woman just starting a career in sales? Sales can be a very rewarding career. Support other women in sales.

Sales 136
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs. Right after your sales representative closes the sale, the lead leaves the engage phase and enters the delight phase. This works best for simple products with a low-cost point and high volume of sales.