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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. A marketing playbook gets everyone on the same page.

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7 B2B content distribution strategies that work

Search Engine Land

Content distribution is the secret sauce that gets your hard work in front of the right eyes. Here are a few proven ways to supercharge your B2B content distribution strategy. So, how do you reach your target audience and achieve content marketing success? But it’s not enough to just create great content.

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5 steps to a seamless post-M&A brand integration

Martech

Mergers and acquisitions can throw your marketing plans into chaos. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. If those objectives and success metrics don’t exist, propose them. Find out what is working, what goals the new team has and what tools they use.

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What is Revenue Enablement?

Highspot

Imagine that only 28% of your sales reps expect to hit quota. From better coaching to setting clear goals to even hiring the right people. What’s missing is a strategic approach that unites all your revenue-generating teams. As a sales leader, you’d probably scoff at this. Interested to learn more? Still on the fence?

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges. With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales). It’s true.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

Have you checked out this blog post, this video, and this infographic? Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how much budget to request.

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How to build a sales enablement strategy

PandaDoc

You’re probably here because you want to build a successful sales enablement strategy for your business. Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. At its core, it means training your sales team to sell as effectively as possible.