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Stop The Madness

Partners in Excellence

Long time readers will know that every once in a while I need to vent and express my frustration with some of the mindless things we see people doing in sales and marketing. And, inevitably, I will alienate a huge segment in the sales/marketing world. And, inevitably, I will alienate a huge segment in the sales/marketing world.

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Here’s how to do it.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

To date, Salsify has raised over $250M in funding from the likes of Venrock, Underscore, Warburg Pincus, Matrix Partners & Greenspring to name a few. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The expectation is that we can “do it all.”

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now. It opens the door for detailed analysis.

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10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.