Martech

NOVEMBER 14, 2022

If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.

Retail 108

Retail Campaign Clients Technology 108

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You do get your dream kitchen two years later but from Lowe’s. Imagine this. Consideration.

Click Through Rate 93

Click Through Rate Campaign Trust User Experience 93

Women Sales Pros

MARCH 22, 2019

Over the course of your business lifetime, and long before then, the economy has been going up and down. The market has been hot, cold, ripe to do business in, and a serious challenge. No matter how hard you will it, fight it or refuse to believe it, you have no ability to stop the economy from shifting. Set your focus!

Pipeline 93

Pipeline Start-ups Follow-up Up-sell 93

ConversionXL

MAY 19, 2020

Maybe you’ve been producing content on the same subject for so long that your idea well has run dry. Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited.

Education 129

Education Follow-up Prospecting Service 129

Pointclear

AUGUST 11, 2015

However, if you have ‘Marketing’ in your title, regardless of what it’s attached to, these are your ultimate responsibilities, and ‘following the money’ is the subsequent proof of your existence. Your duties are: Establish the Brand. Its purpose is to follow the money trail to get to the root cause of an issue.

Lead generation 89

Lead generation CRM Campaign Follow-up 89

Closing Bigger

AUGUST 15, 2011

Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing blog. In addition to this just because you slap the term guerrilla on a book, blog post or marketing campaign it doesn’t make it guerrilla. The way to do it is with repetition.

Non-Profits 136

Non-Profits Campaign Up-sell Consult 136

SaaStr

JUNE 10, 2020

Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. I’ve advised more than 25 companies, seven of which have been acquired in the last two years and three of which have gone out of business. Are you a revenue driver or a cost center?

Launch 70

Launch Start-ups Drivers/motivators Pipeline 70