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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. However, viewing those challenges using inherited legacy models only makes things worse. Part 3 | Information.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

While this approach can generate traffic, it often fails to convert them into leads and sales. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads. Users might click all the options, compare offers, and convert with someone else on your list, not you. Get more leads.

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Sales Persuasion: Recognizing and Beating Cognitive Biases

Sales Hacker

Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. Persuasive selling depends on knowing how to recognize sales obstacles and how to overcome them. Part One: Examples of Cognitive Biases in Sales. The brain has evolved in strange ways.

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Creating a Soap Opera Sequence That Sells [GUIDE]

ClickFunnels

How can you use it to engage your leads, build rapport, and sell your products or services? We’re going to use the same story structure and elements to create your opening email sequence.”. Set The Stage — This is where you introduce yourself, build a bit of rapport, and tell people what they can expect in your upcoming emails.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. I don’t know anything about sales.

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Follow Up Strategy to Grow Sales

Score More Sales

Brilliant sales ideas are overlooked every day. Sales professionals often tend to over think things – so the combination of missing a simple idea and then over thinking can equal lost revenues. Contact the person who replaced your prospect at their previous position. “It’s so simple, ” I said.

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6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. 6 Small Business Problems & How to Fix Them. 1) Finding Customers.