Pointclear

APRIL 14, 2017

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Here is a blog that covers the subject in detail.

Lead generation 58

Lead generation Pipeline Hospitality Healthcare 58

ConversionXL

DECEMBER 3, 2018

These obscure B2B niches seem completely resistant to content marketing, but they’re resistant only to one application of content marketing: writing blog posts to target high-volume keywords. We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords.

Niche 133

Niche B2B Manufacturing Education 133

Sales Hacker

OCTOBER 7, 2021

With a lens of customer-centricity, women can proudly #EmbraceYourEdge with traditionally female attributes of listening, empathy, and nurturing. You can learn so much more about how to solve their problem and get them to buy by just asking the right; targeted questions. Both genders can exhibit both traits? Feed your inner imposter.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. It’s both targeted to your audience and highly customizable. Blogging Lead Generation Strategies.

Campaign 95

Campaign B2B Lead generation CTR 95

Salesforce

MARCH 11, 2024

You’re targeting those big fish accounts — the ones every rep dreams of landing. It’s a more targeted approach to selling; instead of fishing with a net, you use a spear. To make this possible, account-based sellers give target buyers a lot of their attention, and customize their strategy to fit individual accounts.

Sell 59

Sell Cross-sell Territory CRM 59