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Transform your B2B brand: 7 strategic insights

Martech

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Start with soul searching What is your why?

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5 Ways Sales Reps Can Keep Their Income Up Through COVID-19

Sales Hacker

And it could drop even more if we go into a full-fledged recession. And this rapid change can lead to difficulty and uncertainty for salespeople. So, here are the five things you can do to outmaneuver economic uncertainty: Disclaimer: I give my personal warranty to the first five readers who implement these tips. Create a list.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

See what I did there? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. or "What services does a PR agency provide?". PR and marketing can work together by aligning their goals.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

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How to improve E-A-T for websites and entities

Search Engine Land

In his SMX 2022 keynote , Kim noted: “E-A-T is a template for how we rate an individual site. In his SMX 2022 keynote , Kim noted: “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”

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Sales Pipeline Radio, Episode 203: Q & A with George Bronten @georgebronten

Heinz Marketing

Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

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6 Ways Social Media Marketing Is Changing (For the Better)

Hubspot

We saw it grow up from a minor phenomenon to a mainstream communication channel. And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err. for the better.