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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Conversion funnels are a fundamental concept in sales. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customer Journey.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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The Triggered Emails You Need to Make Your Marketing Automation Work

Hubspot

A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? Or what if they get into a sales conversation after just downloading an ebook, never become a customer, and then go cold until they start a trial months later? And this is where automation becomes powerful.

SQL 69
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How to Automate Apps with Workflows & Integrations

ConversionXL

The purpose of app automation is to provide cohesiveness across your workflows. You can’t automate everything at once and expect to fix all your workflow issues. Furthermore, if you don’t have a plan to integrate a chatbot into your martech stack (e.g. It’s critical that you start this process with the customer journey itself.

CRM 143
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Growth: A sharp increase in users and sales.

Launch 96
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. What is a Go-to-Market Strategy? Take Apple, for example.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? And how do you know if your team—or the one you’ve hired—is focusing on the most important things ? Improve the vendor evaluation process. Hitting the local maxima.

UX 131